The story of Piansa is a story of love at first sight. While Pietro Staderini was still a boy he started serving coffee in a well-known florentine bar, where, in sixties, 4.000 cups of top quality coffee were served a day. It was there where Pietro discovered and "fell in love" with quality coffee. In his thirty years of experience with one of the oldest and most prestigious italian coffee-roasters, Pietro learnt to distinguish between the best coffee varieties, to know them and love them. In 1976, Pietro decided to open his own cafè. The problem was that none of the ready-roasted coffees on the market was to his satisfaction.
Not even speciality varieties such as the Jamaica Blue Mountain, Hawaii Extra Fancy or Puerto Rico Yauco selecto. So he decided to roast his own coffee. He opened his own coffee roasting house to produce the best coffee, producing for those looking for the best quality product. This was Pietro's choice.

 
Not all coffee beans, not even of the best quality varieties, ripen at the same time. It can happen that some of the beans have to be removed because they can alter the taste of the drink.They are distinguishable by their colour.Even if the bean is only slightly less than ripe,on roasting it will never turn that colour charateristic of a ripe bean,the colour of a monk's habit.The removal of the lighter beans,the unripe beans,can be done by machine.At Piansa the beans are checked by Pietro Staderini's own eyes after they have been put on the sifter that was hand made by Pietro.

Thousands of aromatic elements develop during the roasting.


It is the length of time of the roasting which determines the flavour of the drink. It is matter of precision;to burnthe coffee is very easy, it only needs a small delay in taking it out of the roaster.
The opposite is equally easy: taking out the coffee too soon.
Pietro decided to grasp this fleeting moment himself, choosing to use a small roasting machine whit a capacity of barely 60 kilos.
Why this choice so important? Raw coffee is perfectly roasted at a precise moment, in a fleeting moment.
It is not enough to check it repeatedly whit a special probe. Speed is also needed. Speed in taking out the coffee from the roaster without over-roasting the last of the coffee to be taken out.
Only a thousand sacks of raw coffee are processed a year by Piansa.
However, if you want the best raw coffee in the world, you have a very limited market to drawn on. If you want to use a low-capacity roaster you cannot work on a larger scale.
If you want to quality-check the finished product with your own eyes you have to limit the quantity.So,one thousand sacks a year.

Once the coffee is ground, if it is left open to the air it quickly looses a large percentage of the volatile elements that determines its flavour.
In order to conserve the flavour of ready-ground coffee, Piansa has begun producing pods,pre-measured pre-pressed single-serving pods.
Each pod contains just the right amount of coffee to prepare a single cup of coffee, being much easier to use. It is the freshest coffee, which is put into the pods; they are packed and protected in individual heat-sealed wrappers.
It is as if the coffee had just been ground. It is available in packs of 18 or 54 pods:Jamaica Blue Mountain, Hawaii Extra Fancy, Puerto Rico Yauco Selecto, Decaffeinated and the blends:10+1,7+1, IMagnifici 10.

Torrefazione Piansa
Via Meucci, 1 50012 Bagno a Ripoli (FI)
Tel./Fax 055 645774

Email: torrefazione@caffepiansa.com

How to find us by car:
Highway A1 exit Firenze Sud - direction Grassina/ Ponte a Ema, 1° trafic light on right after the gasoliner

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